![]() ![]() ![]() The Swedish company recently revealed that it had reached 87 million paid subscribers.īy comparison, as of the end of July when it last spilled the beans, Apple said it had more than 50 million listeners, which included paid customers and those on a three-month trial.Īmazon, which has its own ambitions through Amazon Music, will only say generally that, as of August, it had “tens of millions of paid customers” and that the number of hours streamed globally on Amazon Music with Alexa-enabled devices more than doubled what it was during the same period a year earlier.Īll the tech giants want a piece, make that a chunk, of you – meaning they want you in their respective ecosystems. The news comes just under a year after the Amazon Prime Video app was made available on Apple TV.įor Apple, reserving a spot inside the Echo will help it in fierce battle against the global streaming champ Spotify. “Given the size and scope of Apple Music, it’s been one of the most asked for features for the past three or four years since we’ve had Echo and Alexa out there," says Dave Limp, senior vice president for devices & services.Īpple’s senior vice president for Internet software and services, Eddy Cue, says the engineers have been at it for about six months. ![]()
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